Today at The Imaginative Conservative, Fr. Dwight Longenecker, in an excerpt from his recent book, bemoans what he sees as “The Spoiling of America.” While sympathetic to his support for self-discipline, I find his analysis of our consumer culture to be myopic. He writes,
Without even thinking about it we have gotten used to having it our way. Because excellent customer service is ubiquitous we believe it must be part of the natural order. The service in the restaurant is always friendly, efficient and courteous to a fault. The menus are perfectly written and professionally designed not only to inform, but to whet the appetite in a pleasing way. The re-fills on your drink are free, the food is tasty and reasonably priced, the decor is interesting and the ambiance carefully constructed. Is there a complaint? The footman-server will take the blame, the butler-manager will offer you a free dessert and quietly slip you a gift card to soften the price of your next visit as the porter opens the door.
The same delightful experience awaits you at the big box hardware store, the supermarket, the appliances store and every other major chain. Indeed, even the doctors, nurses and dentists have been trained in customer care. Communications with the customer are superb. You will receive thank you emails and polite enquiries about your experience. If you fill in a questionnaire you might win a free vacation or a hamper of other goodies. Pampering you further is not a nuisance. It becomes an exciting little game in which you might win a prize, for remember the customer is king and Everyman in America must be coddled and cuddled in one big Fantasyland where everything is wonderful all the time and everybody is always happy.
Longenecker reasons that we become addicted to fleeting pleasures and that this consumerist mentality has even corrupted religion. He continues, (more…)