No, we’re not talking about Elmore James’ Blues hit covered by the likes of George Thorogood, Fleetwood Mac and The Black Crowes nor its racy subject matter.
Rather, it’s how members of the other oldest profession in Kenya and Tanzania power the irrigation pumps that extend both their growing season and range of crops. This foot-powered move beyond subsistence farming to much more profitable harvests, such as vegetables, is facilitated by the aptly named MoneyMaker series of pumps.
KickStart (previously Approtec) 10 years ago produced the Original MoneyMaker Pump; the over 4,000 in operation still generating $3.9 million in profits annually. Since then the Super MoneyMaker Pressure Pump, resembling and operated much like a Stairmaster, can push water uphill 7 M (23 ft.) to irrigate 2 acres. The newest – and most affordable – version, The MoneyMaker Plus Pump relies on swinging one’s hips side to side on a skateboard-like platform, a motion that, unlike arm-powered pumps in particular, can be performed all day. Costing $34, KickStart officals claim it generates $1000 in profits the first year.
Though even this amount can be out of the reach of the world’s poorest, KickStart co-founder Martin Fisher, insists on a business model. Along with enriching “farmerpreneurs”, Kickstar has created a private supply chain though hundred of farming supply shops that sell the pumps and spare parts. Undercutting these local merchants and removing their incentive to stock parts would be one of the serious disadvantages of giving away the pumps.
Beyond the pragmatic concerns, their ultimate goal is to “create dignity,” Fisher said on NPR’s Weekend Edition. He concluded, “When you give things away, you are really just creating dependency and people hanging out waiting for more handouts.”