Corporate America and the Campus
More news on the campus that may disturb those who are already hyperventilating about corporate involvement in higher education: university newspapers are receiving increasing corporate attention.
In an article in today’s WSJ, Emily Steel writes, “Hip, local, relevant and generated by students themselves, college newspapers have held steady readership in recent years while newspapers in general have seen theirs shrink. Big advertisers are going on campus to reach these young readers. Ford Motor Co., Microsoft Corp., Samsung Electronics Co., and Wal-Mart Stores Inc. have all placed recent ads in college newspapers.”
In addition, “Last week, Gannett Co.’s Tallahassee Democrat acquired Florida State University’s FSView & Florida Flambeau, one of the nation’s few for-profit college newspapers. The same day, Viacom Inc.’s MTV, which already runs a network targeted at college campuses called mtvU, agreed to buy Y2M: Youth Media & Marketing Networks, a company that hosts the Web sites for 450 campus papers. MTV executives hope the deal will give mtvU credibility in the college community, providing its advertisers with easy access to college students.”
As a former columnist for Michigan State University’s student newspaper, The State News (I’m also married to a SN alum), let me just say that big corporations may be on to something...student newspapers have the market cornered and have the edge in providing locally relevant content to a uniquely situated and identifiable (perhaps even captive) audience.
HT: Poynter Online - Romanesko
In an article in today’s WSJ, Emily Steel writes, “Hip, local, relevant and generated by students themselves, college newspapers have held steady readership in recent years while newspapers in general have seen theirs shrink. Big advertisers are going on campus to reach these young readers. Ford Motor Co., Microsoft Corp., Samsung Electronics Co., and Wal-Mart Stores Inc. have all placed recent ads in college newspapers.”
In addition, “Last week, Gannett Co.’s Tallahassee Democrat acquired Florida State University’s FSView & Florida Flambeau, one of the nation’s few for-profit college newspapers. The same day, Viacom Inc.’s MTV, which already runs a network targeted at college campuses called mtvU, agreed to buy Y2M: Youth Media & Marketing Networks, a company that hosts the Web sites for 450 campus papers. MTV executives hope the deal will give mtvU credibility in the college community, providing its advertisers with easy access to college students.”
As a former columnist for Michigan State University’s student newspaper, The State News (I’m also married to a SN alum), let me just say that big corporations may be on to something...student newspapers have the market cornered and have the edge in providing locally relevant content to a uniquely situated and identifiable (perhaps even captive) audience.
HT: Poynter Online - Romanesko
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