Media Bias and the ‘Fairness Doctrine’
Religion & Liberty Online

Media Bias and the ‘Fairness Doctrine’

The confluence of two recent headline-making stories has the potential to impact the practice of free speech, political or otherwise, in this country.

First, let’s discuss the question of media bias that has surrounded the offer made by Rupert Murdoch to purchase the Wall Street Journal. The closure of the deal appears imminent, now that the formation of an independent board has been agreed upon.

NPR’s Morning Edition covered this story in detail yesterday, with a piece by David Folkenflik on the proposed merger, followed by an in-depth profile of Murdoch by Steve Inskeep. The Inskeep piece focused especially on concerns that Murdoch would influence the editorial stance of the journal.

Here’s how Inskeep finished the profile: Speaking of the WSJ, Inskeep intones that the paper “blends powerfully conservative editorials with powerfully balanced reporting.” According to a study of media bias published in 2005, however, Inskeep is only half right in that assessment.

In “A Measure of Media Bias,” appearing in The Quarterly Journal of Economics 120, no. 4 (November 2005): 1191-1237, authors Time Groseclose and Jeffrey Milvo determined that the WSJ was “the most liberal of all twenty news outlets” that they studied, a group including papers like the Washington Post, Los Angeles Times, New York Times, USA Today, as well as numerous other cable TV, network, and news magazine outlets.

“We should first remind readers that this estimate (as well as all other newspaper estimates) refers only to the news of the Wall Street Journal. If we included data from the editorial page, surely it would appear more conservative,” write Groseclose and Milvo. Apparently Inskeep didn’t read this study or others like it. Or, perhaps even more importantly, it fit with his own editorial agenda to cast the WSJ news reporting in as centrist a light as possible, the better to highlight any possible rightward shift that might come under Murdoch’s ownership.

The second set of items revolves around the speculation that the Democratic majority in the Senate might be considering steps to re-install the media “fairness doctrine,” in substance if not in name.

Concerns that talk radio is unfairly unbalanced in favor of conservative politics fuels the ire of Sen. Dianne Feinstein: “I think there ought to be an opportunity to present the other side. And unfortunately, talk radio is overwhelmingly one way,” Feinstein said. “I do believe in fairness. I remember when there was a fairness doctrine, and I think there was much more serious, correct reporting to people.”

There’s a lot to dislike about the “fairness doctrine,” but perhaps what concerns me the most is the precedent that such policies make with regard to political speech.

How easy would it be to expand the scope of such a doctrine beyond overtly political “talk radio” to other sorts of programming? What about religious broadcasting, whose content may have a greater or lesser political relevance depending on the particular issue? Could the censorship of religious speech in the US begin under the auspices of a politically-motivated “fairness” doctrine?

Update: Looks like a “fairness doctrine” amendment has been defeated. See also this editorial cartoon over at Townhall.

Jordan J. Ballor

Jordan J. Ballor (Dr. theol., University of Zurich; Ph.D., Calvin Theological Seminary) is director of research at the Center for Religion, Culture & Democracy, an initiative of the First Liberty Institute. He has previously held research positions at the Acton Institute and Vrije Universiteit Amsterdam, and has authored multiple books, including a forthcoming introduction to the public theology of Abraham Kuyper. Working with Lexham Press, he served as a general editor for the 12 volume Abraham Kuyper Collected Works in Public Theology series, and his research can be found in publications including Journal of Markets & Morality, Journal of Religion, Scottish Journal of Theology, Reformation & Renaissance Review, Journal of the History of Economic Thought, Faith & Economics, and Calvin Theological Journal. He is also associate director of the Junius Institute for Digital Reformation Research at Calvin Theological Seminary and the Henry Institute for the Study of Christianity & Politics at Calvin University.