Acton Institute Powerblog

Vatican Statement on … Chocolate?

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Well, not exactly. Althought Archbishop John Foley, President of the Pontifical Council for Social Communications—and a “self-proclaimed ‘chocoholic'”—did address a gathering of Nestle executives on the subject of the morality of advertising. Given that a conscientious parent can hardly watch even a daytime sporting event on TV with his children in light of the low moral quality of advertising, I’d say it’s a subject worthy of attention.

A couple of Foley’s statements:

It frankly surprises me that as women rightly fight for equality of treatment in politics and in business, they are still so often exploited in the media in general and in advertising in particular as objects, as sex symbols. Such exploitation has now apparently been extended to men as well.

But whatever product or service you advertise and no matter how you do it, I would hope you would keep in mind our ultimate purpose in life and make of all of your advertising, messages that are true, worthy of the dignity of the human person and helpful to the common good.

Kevin Schmiesing Kevin Schmiesing, Ph.D., is a research fellow for the research department at the Acton Institute. He is a frequent writer on Catholic social thought and economics, is the author of American Catholic Intellectuals, 1895-1955 (Edwin Mellen Press, 2002) and is most recently the author of Within the Market Strife: American Catholic Economic Thought from Rerum Novarum to Vatican II (Lexington Books, 2004). Dr. Schmiesing holds a Ph.D. in American history from the University of Pennsylvania, and a B.A. in history from Franciscan University ofSteubenville. Author of Within the Market Strife and American Catholic Intellectuals, 1895—1955 (2002), he serves as Book Review Editor for the Journal of Markets & Morality. He is also executive director of CatholicHistory.net.

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