Garbling difficult (and sometimes easy) words is a common and often humorous occurrence among children, as any parent can attest. My daughter did so serendipitously the other day, pronouncing Acton’s film production as “The Call of the Entre-manure.” As chance would have it—and as those who have seen the film or its trailer know—one of the documentary’s stories is about a dairy farmer who turned his animals’ waste into a profitable business. I wondered if Brad Morgan might like to take up the moniker, to distinguish his particular form of entrepreneurship.

On a hunch (as a historian, I pay homage to the nostrum “nothing new under the sun”), I googled what I thought was my discovery of a brilliant new term. Turns out that an Omaha business not only is already using the idea—they sell “Entremanure” T-shirts!

And offers two definitions of the term (not appropriate for quotation here).

The UrbanDictionary usage is not what I had in mind with respect to Brad Morgan, by the way, who is as admirable an example of a real entrepreneur as one can find.