When John concluded his gospel, he supposed that if all of Jesus’ doings were written down, “that even the whole world would not have room for the books that would be written.”

The last two millennia have seen quite a bit of change, to be sure. Christians have done their best to make John’s comment come true, filling the world with writings on the life of Jesus, the biblical revelation, and the implications of the gospel for every aspect of all walks of life.

But at the dawn of the third millennium, we are seeing an increasing shift to digital media (sometimes, but not always to the detriment of analog media like books), it’s conceivable that a single hard drive might have room for all the books that have ever been written (and not just the religious, theological, and biblical ones).

And as there has always been demand for the Bible (said to be the best-selling book of all time), so too there is demand for new and innovative ways to apply the power of computers to religious and theological texts. Currently these demands are being met by the de facto cooperation between non-profit and for-profit enterprises.

Take, for instance, the developing relationship between the non-profit Christian Classics Ethereal Library (CCEL) and the for-profit Logos Bible Software.

In addition to advertising on CCEL’s website and in their electronic newsletter, Ken Verhulst, a spokesman for CCEL, says that there’s an agreement for Logos software to be sold by CCEL. The non-profit then receives a share of the sale price. “These funds are used to keep CCEL going,” he says.

Phil Gons, who works in Logos’ press relations department, says that his company has “a good relationship with CCEL” and that they are in talks “about ways we can work together.”

Gons also points to BibleTech, a newly-inaugurated conference held in January hosted by Logos that had a large turnout of open source and non-profit folks. The conference website lists participants like OpenText.org, “a web-based initiative to provide an annotated corpus of Greek texts and tools for their analysis,” and the CrossWire Bible Society, “an organization with the purpose to sponsor and provide a place for engineers and others to come and collaborate on free, open-source projects aimed at furthering the Kingdom of our God.”

That isn’t to say that non-profits don’t feel some market pressures, too. Verhulst says that there is a strong push to move CCEL towards self-sufficiency. The donor who keeps CCEL going “is encouraging us to strive towards ‘independence’ — not profit status, just the ability to sustain ourselves.”

All this is a new twist on an old story in theological and biblical publishing. There have always been critics of major publishers like Zondervan, Thomas Nelson, and Tyndale, which are for-profit enterprises. Crossway, by contrast, is a non-profit venture that focuses on publishing around the English Standard Version.

The reality of the situation in the digital world is that open source and for-profit ventures are just as much partners as they are competitors. Given its practical focus, for example, CCEL generally limits itself to “public domain” works, while companies like Logos can use tools like their pre-publishing and community pricing systems to gauge market demand and bring major projects like Luther’s Works and Karl Barth’s Church Dogmatics to digital publishing.

As in other sectors, enterprise is the driver of innovation, without which other non-profit ventures might not be possible. Even “public domain” works were once published for sale. It isn’t the case, either in traditional or digital publishing, that the choice is simply between for-profit or non-profit efforts. Instead, we live with the all-or-nothing complementary reality of both for-profit and non-profit publishing. And we are better off for it.