From SoYouWanna.com:

“Socially responsible investing is when you take your beliefs and values and apply them to how you invest your money. This is also known as having a ‘double bottom line,’ because not only are you looking for a profitable investment, but also one that meets certain moral criteria and that lets you sleep well at night. Your second bottom line could be moral, religious, or based on whatever Chicken Soup for the Soul principles help guide you through life.”

Acton’s Sam Gregg underscores this last point in a commentary on why Christians should look closer at the ethics behind “ethical” investing.

HT: the evangelical outpost