If you’re inclined to praise GE for its “green” makeover, featuring cutesy ads like the one in which the baby elephant dances playfully in the rainforest, William Baldwin has some practical suggestions in a piece in this week’s issue of Forbes.

“Should you show your support by buying a few shares of this ecologically hip company? There are better ways to help the environment,” he contends. These include: opposing windmill subsidies, buying hormonal milk, and not recycling newspapers.