So often we are bombarded with news of businesses accusing others of unfair trade practices, intentional competition smashing, monopolization, etc. Every once in a while, its good to hear about the good business that goes on, the appreciation that one company has for another, and a customer oriented view of production. In that spirit, I offer up two companies: Adobe (the creators of the PDF and Photoshop) and Apple. Apple’s recent foray into the image-editing world with the release of Aperture has many people intrigued about the possibilities of Apple trying to take marketshare from Adobe. John Nack, the program manager for Photoshop at Adobe has this to say from the Adobe Blog:
“And you know, to the degree that Aperture stirs things up, I’m excited. [Photoshop] CS2 wouldn’t be all it is today without the apps I mentioned keeping us on our toes, and the more tools offer solutions for photographers, the better off customers will be. So in the spirit of the Apple of yore, I say Welcome Apple. Seriously.”
Nack acknowledges that Aperture is a useful and easy application to use, and is thankful for it. Nack understands that in order to best serve the clients of Adobe, competition is neccessary. Competition is what drives a company to improve a product. Competition drives innovation. Competition drives the market.