Acton Institute Powerblog

A La Carte

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As much as I would love to have the choice to pick what channels I pay for and receive over cable individually, I think Arnold Kling is right: The FCC shouldn’t force cable companies to offer that option. He says, “With some phone companies threatening to get into the TV business through their fiber-optic cables, this point may become moot. It could be that in a competitive market, unbundling will occur naturally. There is absolutely no reason for the FCC to inject itself into cable TV pricing in this way.”

I think there is a good chance that the delivery of information to homes in the US will be opened up in radical new ways in the coming years, which will only increase competition in these types of areas, similar to what is happening with VOIP and cell phones with respect to telephone landlines. If TV over the internet becomes a reality, and I can get internet access through my power lines, cable companies will be forced to make their services more customer-friendly.

It’s a strange quirk, for example, that I get ESPN2 but not any other ESPN channel. I’d love to be able to add ESPN, but I’m not willing to pay the price for the next highest bundle package to get it. In fact, the only reason I have cable TV right now is because it actually costs me less to have than not to, given that I pay for broadband internet access over the cable lines. Signing up for the $13 a month basic cable gets me a $15 a month discount on the internet access. What a deal!

Jordan J. Ballor Jordan J. Ballor (Dr. theol., University of Zurich; Ph.D., Calvin Theological Seminary) is a senior research fellow and director of publishing at the Acton Institute for the Study of Religion & Liberty. He is also a postdoctoral researcher in theology and economics at the VU University Amsterdam as part of the "What Good Markets Are Good For" project. He is author of Get Your Hands Dirty: Essays on Christian Social Thought (and Action) (Wipf & Stock, 2013), Covenant, Causality, and Law: A Study in the Theology of Wolfgang Musculus (Vandenhoeck & Ruprecht, 2012) and Ecumenical Babel: Confusing Economic Ideology and the Church's Social Witness (Christian's Library Press, 2010), as well as editor of numerous works, including Abraham Kuyper Collected Works in Public Theology. Jordan is also associate director of the Junius Institute for Digital Reformation Research at Calvin Theological Seminary.

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