Acton Institute Powerblog

Acton Ad Campaign Update

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Acton is wrapping up a three-month project that had print advertisements running in several publications: WORLD, Crisis and the Michigan Catholic. The idea is to get people thinking about the economic consequences of trade policies and the power of entrepreneurial creativity. We’ve received a lot of feedback on this project, most of which was highly positive — with a few critical zingers. (Thanks to those of you who allowed us to use your names in the comments.) If you haven’t had a chance to see the ads, please visit the special Web page we built around this campaign for more information. We’d like to get your insights. Please email us at home [at]

I fully agree with your underlying point/message. I liked the “used clothes” ad very much. But… As a non-Catholic, I am uncomfortable with the tone of your “Virgin Mary” ad (though it might play well in media markets with a large proportion of Catholics). The “30g of fat” ad also sends mixed messages — while I agree that the appearance of McDonalds is a sign of a degree of stability, protection of private property & investment, and openness to foreign direct investment and other commerce (all very good), I don’t think that American fast food is much of a blessing to the world, least of all the underdeveloped world. Freer markets and protecting the lives/property of agriculturalists would certainly help feed and enrich these people better than new McDonalds branches in major cities would (these countries are far too heavily urbanized as a result of welfarism and statism).
~ Steve Daskal

I think your ads are tremendous. As you know, I’m sure, the provision of food aid to Africa also is detrimental to the local food production market, in the same way as the sending of used clothing. Thank you for these!
~ Philip Sawyer

Great ads. They communicate a difficult concept in a respectful manner. It makes me want to know more about Acton. Keep up the good work.
~ Name withheld

Thank you for the ads. I especially identified the one titled “Stop Sending Your Used Clothes.” As a Kenyan I witnessed how the used clothes market wiped out all the three textile industries that were located in my city, Thika. Even though the used clothes were cheaper and allowed poor people to afford more clothing, it increased poverty in the area because as each industry closed down, unemployment went up impacting many families. Many of these textile industries had hired a lot of women workers. This meant that when these women lost their jobs they could no longer support their families. Many of these women were forced to either depend on men or turn to prostitution. The city began to witness an increase in the AIDS epidemic. There is a high correlation between AIDS and poverty. Poverty does not only strip off people of their dignity but it also makes it difficult for people to make good moral choices. AIDS will only be fully! eradicated when poverty, particularly among the most vulnerable,(women and children) is eradicated.
~ Name withheld

You are doing good work. You are exactly correct with the ad message. I hope they are well heard.
~ Larry Spears

As a student of both moral philosophy and economics, I have been greatly encouraged to see your ads. They are professional, research based, and just the type of thing to make a liberal’s jaw drop. They challenge some fundamental assumptions made by liberals that are completely false. After years studying under a very liberal faculty, I rejoice every time I see a relevant, timely message encouraging free market ideals. The beautifully designed posters are much more effective than some of the lame and unprofessional “research” I have seen from other organizations. Thank you!
~ Name withheld

Quite honestly, I think they are disgraceful, sinful, anti-Catholic and an abomination if one knows anything about charity and economics at all. But I suspect you really don’t care what people think.
~ Name withheld

I think this is a long overdue and an excellent way to start educating Catholics about vital essentials of economics! Keep up the good work!
~ Name withheld

Jonathan Spalink