Jerry-Seinfeld-Clio-Speech-2-700x450Out of all the passages in the Bible, I suspect the advertiser’s least favorite verse is Isaiah 55:2: “Why spend money on what is not bread, and your labor on what does not satisfy?”

Advertising — like most other forms of marketing — can serve a noble and necessary function. But even most ad executives will admit that much of what they do is intended to fuel our desire to spend money on things we don’t really need and which cannot satisfy us.

Yet even knowing this truth we seem to never tire of hearing about the latest and greatest products and services. As the Preacher says in Ecclesiastes, “All things are wearisome, more than one can say. The eye never has enough of seeing, nor the ear its fill of hearing. . . Is there anything of which one can say, ‘Look! This is something new’? (v. 1:8,10).

Comedian Jerry Seinfeld is neither a preacher nor a prophet. But when the advertising industry recently gave him their highest award, he satirically skewered advertising-fueled materialism in a manner that is almost Biblical.

A Moral Basis for Liberty

A Moral Basis for Liberty

An outline of the moral foundation of the free market economy, built upon respect for private property and voluntary activity.
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  • http://whatfoodisfor.wordpress.com/ RStarke

    Wow. Hope there were suicide counsellors standing by, and I’m only half kidding. It’s like he was channelling Solomon writing Ecclesiastes.

  • http://johnnyangeladvocacygroup.net JohnnyAngel Advocacy Group

    That advertising fueled materialism made him rich ! Now…if he was to give all his money away and start over, well….let’s just say a man with money may look differently at things than a man with none !!!