Acton Institute Powerblog

Marketers ‘nudge’ us, but should government?

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On Monday the University of Chicago’s Richard Thaler won a Nobel Prize for his work in behavioral economics. “Thaler’s work raises important questions about the state’s influence over human action,” says Victor V. Claar in this week’s Acton Commentary.

In some years two or three economists share the prize for their collective contributions to a specific line of inquiry, but this year the 72-year-old Thaler was the sole recipient for his accumulated accomplishments in behavioral economics. Put simply, behavioral economics is the application of insights from other social sciences, such as psychology, to the decision-making that economic agents like you and me face every day. Consider the pesky problem of time-inconsistent behavior. Tomorrow it will be just as important for me to get up and start my day at 5:30 a.m. as it is tonight. The utility-maximizing choice regarding what time to get up shouldn’t depend on when you ask me about it. Yet, even though I set my alarm for 5:30 tomorrow, by the time 5:30 arrives I likely may not follow through on what I know to be the optimal plan—getting up at 5:30—and instead hit the snooze button once. Or twice.

The full text of the essay can be found here. Subscribe to the free, weekly Acton Commentary and other publications here.

Joe Carter Joe Carter is a Senior Editor at the Acton Institute. Joe also serves as an editor at the The Gospel Coalition, a communications specialist for the Ethics and Religious Liberty Commission of the Southern Baptist Convention, and as an adjunct professor of journalism at Patrick Henry College. He is the editor of the NIV Lifehacks Bible and co-author of How to Argue like Jesus: Learning Persuasion from History's Greatest Communicator (Crossway).

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