An article in today’s New York Times, “Push for New Tactics as War on Malaria Falters,” coincides nicely with Acton’s newest ad campaign (see the back cover of the July 1 issue of World). The article attacks government mismanagement of allocated funds in the global fight against malaria. Celia Dugger, the author, writes:
Only 1 percent of the [United States Agency for International Development's] 2004 malaria budget went for medicines, 1 percent for insecticides and 6 percent for mosquito nets. The rest was spent on research, education, evaluation, administration and other costs.
The game is now changing, however. The White House has initaited new campaigns, boosting allocation for medicines, insecticides, and mosquito nets to over 40% of the agency’s total malaria budget. The new government push is also raising awareness among private donors, including the Bill and Melinda Gates Foundation.
Acton has begun a media campaign to raise awareness of available and economically sound solutions to the malaria epidemic. Among possible solutions is the indoor residual spraying of insecticides, including DDT (proven to be highly effective and safe in South Africa), distribution of treated mosquito nets, distribution of medication, and educational programs that explain where malaria comes from and how to avoid it.