Category: Advertising to Children

cookie2Every so often your writer is reduced to scratching his head bemusedly at what leftist religious shareholder activists deem worthy of prioritization. Whether based on religious faith or not, it always seemed to me shareholders’ concerns should be maximization of return on investments rather than reshaping the world into a progressive utopia.

Yet here we have the religious shareholder activists of the Interfaith Center on Corporate Responsibility and Boston Common Asset Management celebrating a victory that their press release practically equates with alleviating world poverty, hunger and disease. Yes, dear readers, ICCR and BCAM successfully convinced Mondelez International Inc. – the corporate bogeyman responsible for such crimes against humanity as the delicious snack foods Oreos, Cadbury, Ritz Crackers and Triscuits – to drop all advertising aimed at children under 12 years old:

While the company had a policy in place that prohibited any advertising to children under six, and called for any advertising to children 6-11 to meet specific nutritional criteria, the new policy will go even further. According to Mondelez’ website: (more…)