It is our pleasure to welcome guest ramblings on the PowerBlog, and we are happy to feature this contribution from Jonathan Petersen, former Sr. Dir. of Corporate & Internet Communications at Zondervan. His 22 years at the international book and Bible publisher included directing public relations, corporate communications, and marketing strategy for general retail stores, direct mail, and the Internet. Prior to Zondervan, he was founding religion news editor and anchor for United Press International Radio Network. A member of the Online News Association, he can be reached at www.JonathanPetersen.com.