December 14, 2006
“Christian consumption has gone far beyond the book as millions use their buying power to reinforce their faith and show commitment to the Christian community,” reads an article in the current edition of USAToday
(HT: ZondervanTo the Point)
According to the piece, “Nearly 12% of Americans spend more than $50 a month on religious products, and another 11% spend $25 to $29, according to a national survey of 1,721 adults by Baylor University, out in September.”
There has been a great deal of media attention paid to the Bible market in particular in the past few weeks. Continue Reading...