Mass Marketing to Millennials: A Marxist Paradigm?

A recent Boston Globe headline reads: “Marketing to millennials can be a tough sell.” The article relates the differing approaches of Campell’s, Lindt USA, and GE when it comes to marketing to Millennials, highlighting a general skepticism and indifference toward advertising in the target demographic: For instance, marketing materials for GE’s Artistry series of low-end appliances featuring retro design touches, due out this fall, says it focuses on “the needs of today’s generation of millennials and their desire to uniquely express themselves.” Continue Reading...

New Book Looks at the Coptic Exodus from Egypt

In The Wall Street Journal, Michael J. Totten reviews Motherland Lost: The Egyptian and Coptic Quest for Modernity (Hoover Institution, 236 pages, $19.95) by Samuel Tadros. Totten says the book offers a scholarly account of the ongoing exodus of Christians from Egypt, where the “most dramatic” decline of Christianity in the Middle East is now occuring. Continue Reading...

Business Without Religious Liberty: Where Profit Is King

The Obama administration and several courts have effectively said that religious freedom doesn’t apply to money-makers — at least, not when it comes to purchasing abortion-inducing drugs for your employees. In a recent piece for USA Today, Mark Rienzi, author of a marvelous paper on the relationship between profit-making and religious liberty, argues that drawing the line on “for-profit” vs. Continue Reading...

Barbarians at the Gates of the DIA

The travails of Detroit’s bankruptcy and the implications for the Detroit Institute of Arts (DIA) continue to garner speculation about the place of art in society and the value of the DIA to the city, both now and in the future. Continue Reading...

Sushi, Surfing, and Food Stamps

It’s no secret that the number of people receiving food stamps in the U.S. has exploded in the past few years. Not only is it easier than ever to get food stamps, the government actively recruits people to sign up. Continue Reading...

A Moral Foundation for Entitlement Reform

Entitlement reform cannot succeed by eliminating dependence, says Adam J. MacLeod. Instead we should aim to promote healthy dependencies. In his address, Obama placed entitlement programs in perspective, observing that many people fall on hard times through no fault of their own. Continue Reading...