After hearing about an established Christian publisher recently launching an official blog for their products, I did some thinking about the relationship between the traditional publication outlets and social media.

I’m sure that traditional publishers have a relatively large budget for print advertising, but it seems that they are very slow to hire professionals to do serious social media work, blogging, and online advertising. This seems true at least in the academic markets and relative to their print marketing outreach. And the blogs that publishers do have are usually not very good, although there are exceptions.

Read more on Some Thoughts on Social Media and Publishing…

Beginning this month in Christianity Today, Acton is introducing a new advertising campaign that asks readers to look at the economic implications of policy questions put forward by religious leaders. The first ad looks at the top down planning, command-and-control orientation of many humanitarian aid programs and opens with this:

Read more on A New Advertising Campaign…

Well, not exactly. Althought Archbishop John Foley, President of the Pontifical Council for Social Communications—and a “self-proclaimed ‘chocoholic’”—did address a gathering of Nestle executives on the subject of the morality of advertising. Given that a conscientious parent can hardly watch even a daytime sporting event on TV with his children in light of the low moral quality of advertising, I’d say it’s a subject worthy of attention.

Read more on Vatican Statement on … Chocolate?…