Responding heroically to the challenges of the “Space Race” (while its arch-nemesis, the Soviet Union, was clearly in the lead), the United States stood proud to represent the free and enterprising West. To put the challenges of victory into perspective, America was running adrift amid pretty rough waters at the time: two great wars in Asia had taken their tolls on the government’s treasury; cities and communities were torn by civil riots; national inflation was escalating at a record pace; and an irreversible paradigm shift was occurring in its traditional moral values. Sound painstakingly familiar?
Yet, America loved (and still loves) challenges and risks. It excels (and still wants to excel) under pressure. It was the land forged by underdogs, the under-rated, the under-financed, while driven by an ever-zealous entrepreneurial optimism and creativity when facing life’s “insuperable” obstacles.
And all these great values were apparently at stake, as the United States stood boldly united to beat the Russians in a manned-mission to the moon. Americans knew full well that the tides of history would be turned against them had the Hammer and Sickle been raised before the Stars and Stripes on that powdery lunar desert. The American “brand” of innovation and entrepreneurship its citizens had worked so hard to achieve would have received a disgraceful black-eye. (more…)