In his reflections on art and common grace, Abraham Kuyper affirmed that “the world of beauty that does in fact exist can have originated nowhere else than in the creation of God. The world of beauty was thus conceived by God, determined by his decree, called into being by him, and is maintained by him.” Beauty is, in this deep sense, a creational good, and even though beauty is often pressed into the service of evil, beauty, like all good things, is a creation of God.
During last week’s symposium at Calvin College on common grace and business, Dr. Vahagn Asatryan of Redeemer University College presented on marketing and common grace. To open his paper, Dr. Asatryan used this advertisement. Be sure to watch to the end and pay special attention to the message at the conclusion of the commercial:
Asatryan noted the deep beauty of the story told in this piece, and yet ultimately it depicts a situation that conflicts with God’s will for human social life. In the old days it was referred to as “living in sin.” What might a marketing piece that is more affirming of God’s common grace as reflected in his will for the human institution of marriage look like?