Acton Institute Powerblog Archives

Post Tagged 'Generation Y'

Why Christian Millennials Want to Be Entrepreneurs

Millennials are obsessed with entrepreneurship, says Elise Amyx. Some are attracted to entrepreneurship out of necessity, while others want the freedom that comes with building their own business. And some Christian Millennials want to redeem free enterprise: In part, redeeming capitalism means doing more than just making a profit. Continue Reading...

Millennials, Vocation, and the Challenge of Economic Change

Earlier this week, Michael Hendrix offered some striking commentary on the economic future of millennials, fearing that many in our generation are in a similar position as “the horse at the advent of the automobile.” The economic horizon is shifting, and with such changes come new opportunities. Continue Reading...

Mass Marketing to Millennials: A Marxist Paradigm?

A recent Boston Globe headline reads: “Marketing to millennials can be a tough sell.” The article relates the differing approaches of Campell’s, Lindt USA, and GE when it comes to marketing to Millennials, highlighting a general skepticism and indifference toward advertising in the target demographic: For instance, marketing materials for GE’s Artistry series of low-end appliances featuring retro design touches, due out this fall, says it focuses on “the needs of today’s generation of millennials and their desire to uniquely express themselves.” Lindt USA recently introduced a line of chocolates — they include Berry Affair and Coconut Love flavors — that are wrapped in vibrant packaging and are being promoted through social media. Continue Reading...

The Impious Legacy of US Education

Virgil's Aeneas fleeing the sack of Troy with his father on his shoulders and leading his son by the hand. “Even the conventional everyday morality,” writes Vladimir Solovyov, demands that a man should hand down to his children not only the goods he has acquired, but also the capacity to work for the further maintenance of their lives. Continue Reading...

Are Young Millennials Less Religious or Simply Young?

Joe Carter recently posted a summary of a new study conducted jointly by Public Religion Research Institute and Georgetown University’s Berkley Center for Religion, Peace, and World Affairs that shows that college-aged Millennials (18-24 year olds) “report significant levels of movement from the religious affiliation of their childhood, mostly toward identifying as religiously unaffiliated.” He also noted the tendency of college-aged Millennials to be more politically liberal. Continue Reading...

Holding Out for a Hero

Amy Wright, a 20-year-old MBA student at the University of Mobile, on the Millennial generation’s need for a hero—and for personal responsibility: Continue Reading...

Millennials Embrace the Entrepreneurial Vocation

A recent study by Millennial Branding reveals that “Owner” is the fifth most popular job title [listed on Facebook] for Gen-Y [i.e., Millennials] because they are an entrepreneurial generation. Even though most of their companies won’t succeed, they are demonstrating an unprecedented entrepreneurial spirit. Continue Reading...