August 12, 2013
A recent Boston Globe
headline reads: “Marketing to millennials can be a tough sell.” The article relates the differing approaches of Campell’s, Lindt USA, and GE when it comes to marketing to Millennials, highlighting a general skepticism and indifference toward advertising in the target demographic:
For instance, marketing materials for GE’s Artistry series of low-end appliances featuring retro design touches, due out this fall, says it focuses on “the needs of today’s generation of millennials and their desire to uniquely express themselves.”
Lindt USA recently introduced a line of chocolates — they include Berry Affair and Coconut Love flavors — that are wrapped in vibrant packaging and are being promoted through social media. Continue Reading...