Posts tagged with: Generation Y

This is a guest post by Michael Hendrix, following up on his previous post on the economic challenges of millennials, and my own post on the deeper vocational questions that persist for Christians. Michael serves as the director for emerging issues and research at the U.S. Chamber of Commerce in Washington, D.C. He is a graduate of the University of St. Andrews and a Texas native.

By Michael Hendrix

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Twenty years from now, we will see an America where merit and reward are intertwined more than ever before. As I’ve written recently, those who win the future will significantly outpace their peers, leaving the rest to fight over the scraps until organizational innovations and human capital catches up once again.

If true, such a reality must be reckoned with. So what about those left behind? What will their futures look like? With decreases in gainful employment and the increasing disconnect between vocational aspirations and actual occupations, what other risks persist — economic, social, spiritual, and otherwise? Assuming we are not comfortable with such a future, what should we do about it?
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need1Earlier this week, Michael Hendrix offered some striking commentary on the economic future of millennials, fearing that many in our generation are in a similar position as “the horse at the advent of the automobile.”

The economic horizon is shifting, and with such changes come new opportunities. Yet rather than being energized and agile in response, many are content to simply shrug and plod along.

As Hendrix concludes, there’s hope in the reality that we are not horses, but creative, spiritual beings, fashioned in the image of God:

It isn’t so much that we’ll have winners and losers that gets me. It’s that many millennials aren’t facing up to the tough choices they’ll need to make to align their visions with reality. When the internal combustion engine came along and rendered horsepower to the pages of Motor Trend, these animals had little choice over their fate. We are different. We can look square-eyed into a future of vast change. We can work hard at the tasks set before us, for we were made to do so. Put another way, we can avoid the glue factory.

The basic idea of the American Dream has come under scrutiny in recent years — most strongly, it seems, from various corners of the church. And though some critiques are clumsier than others, all seem to point to at least one critical reality: With increased prosperity comes increased temptation to give way to an overly individualized and materialistic understanding of vocation and calling. Where our ancestors seized economic opportunity through hard work and service, paving the way for a more comfortable life, we now show a propensity to conflate the former (opportunity) with the latter (a 4-bedroom house in the burbs). (more…)

This is a guest post by Michael Hendrix in response to the recent debate sparked by a provocative post on millennials and Gen Y “yuppie culture.” Michael serves as the director for emerging issues and research at the U.S. Chamber of Commerce in Washington, D.C. He is a graduate of the University of St. Andrews and a Texas native.

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By Michael Hendrix

Over the past few weeks, much has been written on GYPSY unicorns and my generation’s dashed hopes (warning: strong language). For my fellow millennials who get overly defensive on such matters, I have a request: Get over yourselves and get to work.

We are entering an era of profound economic change, and I fear that the career prospects of many in my generation have too much in common with those of the horse at the advent of the automobile. Consider these words from the economist Gregory Clark, who’s quoted at a key point in Erik Brynjolfsson and Andrew McAfee’s Race Against the Machine:

There was a type of employee at the beginning of the Industrial Revolution whose job and livelihood largely vanished in the early 20th century. This was the horse. The population of working horses actually peaked in England long after the Industrial Revolution, in 1901, when 3.25 million were at work. … But the arrival of the internal combustion engine in the late 19th century rapidly displaced workers, so that by 1924 there were fewer than 2 million. There was always a wage at which these horses could have remained employed. But that wage was so low that it did not pay for their feed.

Structural changes are coming. Information and communications technologies (ICT) are bringing about a shift equally as profound as that of the Industrial Age. Just as steam power and the internal combustion engine swept away inefficient production and labor, so too will the Information Age’s connectivity and automation advance on so many of the jobs we hold dear. What Brynjolfsson and McAfee argue — and not without controversy — is that technology is advancing on mankind’s comparative advantages in a way that previous revolutions never could. Building a steam-powered hammer to take on John Henry’s brawn is one thing; fashioning a highly cognitive robot with fine motor skills is quite another. And while this future hasn’t fully arrived yet, it’s the process of getting there that we must prepare for. (more…)

A recent Boston Globe headline reads: “Marketing to millennials can be a tough sell.” The article relates the differing approaches of Campell’s, Lindt USA, and GE when it comes to marketing to Millennials, highlighting a general skepticism and indifference toward advertising in the target demographic:

For instance, marketing materials for GE’s Artistry series of low-end appliances featuring retro design touches, due out this fall, says it focuses on “the needs of today’s generation of millennials and their desire to uniquely express themselves.”

Lindt USA recently introduced a line of chocolates — they include Berry Affair and Coconut Love flavors — that are wrapped in vibrant packaging and are being promoted through social media.

And packaging for Campbell’s Go Soup, which comes in microwavable pouches with ingredients such as chickpeas, quinoa, and smoked Gouda, features photos of young people with thought bubbles. The sayings include cutesy snippets like “Make your momma proud” and “What’s kickin’?”

The idea is to hook millennials now and remain connected with them as they progress to bigger and more expensive products.

But marketing specialists and consumers like Volain question the effectiveness of that approach.

“My immediate reaction to targeted marketing is to picture a bunch of people sitting around in a room saying, ‘How can we get these people to buy these products?’” [Anna] Volain [a millennial] said.

While I am sympathetic to Volain’s sentiment here, I think something deeper is at work. There is an erroneous anthropological assumption that people of a particular, generic group must be homogeneous enough that all one needs to do is figure out the perfect calculus for appealing to their sensibilities, and they will be hooked on a brand for life. In particular, I think the problem is ultimately a Marxist error: assuming that one can perfectly categorize a whole group of people and then act on their behalf. (more…)

Virgil's Aeneas fleeing the sack of Troy with his father on his shoulders and leading his son by the hand.

“Even the conventional everyday morality,” writes Vladimir Solovyov,

demands that a man should hand down to his children not only the goods he has acquired, but also the capacity to work for the further maintenance of their lives. The supreme and unconditional morality also requires that the present generation should leave a two-fold legacy to the next,—in the first place, all the positive acquisitions of the past, all the savings of history; and, secondly, the capacity and the readiness to use this capital for the common good, for a nearer approach to the supreme goal. This is the essential purpose of true education….

According to Solovyov, there is a basic, commonsense morality by which most parents feel an obligation to leave an inheritance to their children and give them the opportunity and know-how to use it. He goes on to argue that this principle ought to be expanded generationally: “the present generation should leave a two-fold legacy to the next,” passing on what it has received and instilling in the next generation the ability and desire to use the heritage of human history for the common good. This, he believes, is the “essential purpose of true education.” As commencement ceremonies are celebrated throughout the country this month, how well, I wonder, do we match up to this standard in the United States today? (more…)

Over on The American, Eric Kaufmann, a professor of politics at the University of London, argues that population change is reversing secularism and shifting the center of gravity of entire societies in a conservative religious direction:

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Joe Carter recently posted a summary of a new study conducted jointly by Public Religion Research Institute and Georgetown University’s Berkley Center for Religion, Peace, and World Affairs that shows that college-aged Millennials (18-24 year olds) “report significant levels of movement from the religious affiliation of their childhood, mostly toward identifying as religiously unaffiliated.” He also noted the tendency of college-aged Millennials to be more politically liberal.

Just yesterday, the same study was highlighted by Robert Jones of the Washington Post, who wrote,

According to a newly released survey, even before they move out of their childhood homes, many younger Millennials have already moved away from the religion in which they were raised, mostly joining the growing ranks of the religiously unaffiliated.

Jones goes on to say, “These findings have profound implications for the future of religious denominations that have, in the past, dominated American religious life.”

But is this true? I am not entirely convinced. (more…)

Blog author: jcarter
posted by on Tuesday, March 6, 2012

Amy Wright, a 20-year-old MBA student at the University of Mobile, on the Millennial generation’s need for a hero—and for personal responsibility:

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A recent study by Millennial Branding reveals that

“Owner” is the fifth most popular job title [listed on Facebook] for Gen-Y [i.e., Millennials] because they are an entrepreneurial generation. Even though most of their companies won’t succeed, they are demonstrating an unprecedented entrepreneurial spirit.

The study does not speculate on the causes of this upsurge in enterprise and creativity among 18-29 year-olds, but no doubt “Mother Necessity” has her hand in it somewhere. Our country and world are facing serious financial crises and offering us little assurance of any positive resolution before we are handed the reins of the world. This last summer’s gridlock in Congress over our looming default was a case-in-point, and the Eurozone crisis continues to cast a gloomy shadow on our economic future.

That Millennials are becoming increasingly more entrepreneurial in light of this, however, is a glimmer of hope. While it will surely take key contributions from members of every generation in their various callings to steer clear of economic disaster (or recover from it), we can at least take comfort in the fact that with the increase of Millennial entrepreneurs (even if “most of their companies won’t succeed”), there is good reason to hope for future job and wealth creation so vital to economic stability and recovery.

In my post “The Church, Vocation, and Millennials,” I examined a recent Barna study’s analysis that one major reason that Millennials are leaving Christianity behind has been a neglect to link vocation and faith in much of their religious upbringing. This most recent Millennial Branding study highlights a specific vocation that ought not to be neglected: entrepreneurship. As Fr. Robert Sirico writes in The Entrepreneurial Vocation, the “chosen profession” of entrepreneurs “deserves to be legitimized by their faith.”

Christians once believed that their faith was a way of life (the Way, in fact). Assuming that this study is accurate, if Church leaders want their community to stop hemorrhaging Millennials, an increased focus on how that Way of Life, the Gospel of Jesus Christ, permeates their vocations—especially entrepreneurship—would be welcome.