Posts tagged with: hd-dvd

I’ve discussed previously the complex interrelationships between the next-generation gaming consoles and hi-def DVD formats, especially as complicated by the pornification of culture and technology.

So far I’ve focused on the battle between Sony’s PS3 (paired with the Blu-ray format) and the Xbox 360 (paired with the HD-DVD format), and argued that the hi-def formats rather than the porn industry itself would act as a decisive influence.

In an recent Newsweek article, Brian Braiker conclusively exposes the vacuous nature of the often highly exaggerated claims about the influence of the porn industry on technology (HT: Constitutionally Correct). He rightly wonders,

If people aren’t buying adult DVDs in the numbers the “official” estimates suggest—and, in fact, if cable and free online porn is driving the demand for physical product even lower—how does it make sense that porn will be the deciding factor in the battle for supremacy between Blu-ray and HD-DVD formats?

It doesn’t make sense, and that’s why the “conventional wisdom” about the power of porn needs to be questioned. And there’s more and more reason to suppose that Blu-ray is beginning to turn the tide against HD-DVD, even though the latter is far more porn-friendly. New plans have also been announced about the release cheaper Blu-ray players from Funai Electric Co. Ltd and from Sony later in 2007, increasing the low-end competitiveness of the format.

There’s a good debate on video about the format wars here, which also addresses the question of porn’s influence. Tom Arnold, editor at Hollywood Reporter, raises the observation that neither format can win as long as both are readily available. In this way, the format wars can really be seen to mirror the “cola wars” of the 80’s between Pepsi and Coke. If the market is large enough, perhaps it can support multiple formats, brands, or flavors. Arnold also said, “Porn is not the driver.”

But beyond the issue of the influence of porn on the format war, and its indirect impact on the next-gen console conflict, the dichotomy of the PS3 vs. Xbox 360 also needs to be adjusted. The fact is that Nintendo’s Wii is an important and powerful player in the console gaming market. This despite the accusations leveled by some that the Wii is not truly “next-gen” because it displays at 480p resolution (which qualifies only as “enhanced” and not “high” definition). But this past February saw the Wii dominate both the PS3 and the Xbox 360 in sales.

So, assuming that the Wii doesn’t suffer from the attempt by a Christian group to label it a “portal to porno” because of the potential to access adult content through its connection to the Internet, the next-gen console contest is officially a three horse race.

Internet access is a feature shared by the other next-gen consoles too, and despite the rather unfriendly response from the gaming community to ThePornTalk.com’s message, I see it as a praiseworthy and well-meant attempt to inform parents about the reality of technological advances. It certainly is true parents often are unaware of the potential content and capabilities of game consoles.

Following up on my musings about the potential for the PlayStation 3 to position itself as the “family friendly” next-gen gaming system because of its on-board Blu-ray drive, it looks like Blu-ray is closing the gap on HD-DVD (HT: Slashdot):

VideoScan’s numbers indicate that during the seven days between Jan 7 and Jan 14, Blu-ray managed to close the gap of total discs sold since inception with HD DVD by over seven percentage points, suggesting that if the current trend continues, the two formats could be at disc sales parity within weeks.

And in news that might make the PS3 even more competitive, a senior exec at Sony said that “further slashing prices may be in store for the just-launched video game machine” (HT: Slashdot).

But the latest development is rather more disappointing. An enterprising and tenacious pornographer has found a way around Sony’s adult content ban by finding a Blu-ray replicator willing to copy their discs.

They say that technology drives culture (HT: Zondervan>To The Point).

But what drives technology? Many believe that pornography is the driving force behind adoption of particular technologies. Thus, says Slate television critic Troy Patterson, “Watching YouTube is far closer to consuming Internet pornography than staring at the television. … But then, all media culture has an increasingly pornographic feel, doesn’t it?”

Let’s look at some actual cases where this claim has been made (HT: Slashdot). In a recent TG Daily article reflecting on CES 2007, Aaron McKenna writes,

Quite famously in the war between Betamax and VHS the latter won especially because the adult industry preferred it. If you’ve been around long enough, you probably remember that the very early home video rental stores were primarily responsible for driving Betamax out of the market. And those stores carried almost exclusively pornographic content.

Thus, the fact that pornographers preferred VHS rather than Betamax assured VHS of being the dominant home video technology.

Many are applying this argument to the current battle between Blu-ray and HD-DVD formats. These competitors want to bring high-definition content to the home theater on DVDs. The drives are expensive and the technology is new, so are we in a comparable position to the relationship between VHS and Betamax decades ago?

McKenna did a straw poll at AEE and “got the strange feeling that HD DVD has won the format war already, at least in the porn industry.” Meanwhile, Sony has announced that it will not allow XXX rated content in Blu-ray format. So in this case, it might not be so much pornographers choosing HD-DVD but rather Blu-ray excluding pornographers.

But a recent piece in Electronic Gaming Monthly (“Blue Steal: Is Blu-ray winning the high-def disc jam?” by Marc Camron, February 2007, 34-35) describes another aspect of the DVD format war: gaming. Michael Pachter, a Wedbush Morgan Securities Analyst, points out that the new PlayStation 3 comes with a Blu-ray drive included. Its main competitor, the Xbox 360, is compatible with an add-on HD-DVD drive that runs about $200.

“Blu-ray is in a better position because more people are interest in purchasing a PS3 than in purchasing a stand-alone HD-DVD player,” says Pachter. “That interest will continue for several years. That means that the studios will see a Blu-ray installed base much larger than the HD-DVD installed base, and they will ultimately be compelled to make the best economic decision, which is to support Blu-ray.”

At the time Camron wrote his piece, the news hadn’t dropped yet about Sony’s ban of adult-rated content. But even so the Blu-ray has something going for it that Betamax didn’t: the PS3, which can now be marketed as the family-friendly gaming system because it’s Blu-ray drive won’t have hi-def DVD adult content.

We now know what format pornographers prefer. But the question remains, which one will parents prefer?