Founded in 1905, Red Wing Shoes has from the very beginning focused on producing boots and shoes for those who “work on their feet.” At a time when blacksmiths, carpenters, lumberjacks, and farmers had few options for footwear, founder Charles Beckman grew frustrated with the status quo, and responded by building “purpose-built” footwear to meet the needs of manual laborers.
Their slogan: “Work is our work.”
The company quickly gained a reputation for high-quality shoes and boots, and still maintains its status as a premier shoemaker for specific trades, supplying footwear for everyone from snake handlers to skyscraper builders to oil rig workers to restaurant chefs. Although most of us wouldn’t think to look at the feet of those who provide such services, the company continues to quietly empower labor of all kinds across the world. (more…)