Posts tagged with: magazines

Blog author: jballor
posted by on Friday, March 27, 2009

In the midst of declining revenues, increased competition from digital sources of information, and new costs associated with distribution, a number of print magazines have launched in recent months. This is noteworthy, in part because it attests to a disruption in the narrative of digital progress that sees print as an obsolete medium.

The New York Post reported that magazine advertising revenues were down 21.5% in the first quarter of 2009 (compared with Q12008). Here’s a rundown of some notable publications that have launched within the past year or so, right in the thick of this downturn:

  • Bible Study Magazine, published by Logos Research Systems, appears six times per year. The magazine is a complement to Logos’ powerful Libronix software, which is geared toward engagement with biblical, linguistic, and theological resources in digital form. As the magazine’s name indicates, the focus is on providing resources and guidance for engagement with the biblical text. This is a most worthy pursuit. Dietrich Bonhoeffer once wrote, “We must once again get to know the Scriptures as the reformers and our forebears knew them. We must not shy away from the work and the time required for this task.” Bible Study Magazine is a great place to start.
  • We’ve had a guest contribution from an associate editor of a promising publication published by Cardus. As the publication of a non-profit, Comment represents one avenue for the survival of print media, in the sense that it is not dependent solely on breaking even for survival. It is underwritten and subsidized as part of the larger mission of Cardus. The folks behind Comment have done a good job using the power of both print and digital media (including social networking) to promote and disseminate their product.
  • The Purpose Driven Connection is another non-profit print publication that is connected to a larger digital world. Rick Warren’s ministry launched PDC this year in part as a way to connect people to the larger Purpose Driven website. But the magazine itself is full of features, including a mix of new and repurposed content.
  • My own denomination, the CRC, has an office which launched a new web publication called Justice Seekers. The layout mimics a traditional print publication, and the email notice about the magazine also noted that it is available in print, although for a number of reasons it seems clear that digital delivery is the main concern.
  • Townhall.com also recently put out a new print publication, which represents a move from the digital back to print, Townhall magazine.

Each of these projects represents in its own way the possibilities for ongoing usefulness of the print medium, whether as a complement or a secondary alternative to some kind of digital offering. All of the above except for Bible Study Magazine are offered by some kind of non-profit, and this may represent a signal about the future of print media.

Indeed, non-profits still have an option for print delivery that’s unavailable to traditional publishers, and that’s an alternative pricing structure for USPS delivery. This can lead to a significant advantage, as in the past rates have gone up for regular publishers while decreasing for non-profits. The differentiation of rates is one way politically to provide a competitive advantage for non-profit print publications.

Blog author: awilkinson
posted by on Thursday, March 26, 2009

It is our pleasure to welcome guest ramblings on the PowerBlog, and we are happy to feature this contribution from Alissa Wilkinson, who is editor of The Curator, associate editor of Comment, and on staff at International Arts Movement. She is finishing a M.A. in Humanities & Social Thought at New York University. She frequently contributes writing on culture and film to a number of publications, including Paste and Christianity Today.

In response to the question, “What form will journalism take in the age of new media?”, I have to consider two of my nearly-daily activities.

First, I work as an editor on two publications which are enabled by or adapting to the new media age. My work on Comment, an opinion journal published by the North American think tank Cardus, is predicated on both the internet and print. We publish a weekly online edition and a quarterly print journal, and we’ve been experimenting with social media such as Facebook as a way to advertise. My other magazine, The Curator, has no budget at all, which meant we had no choice but to start as an online journal. Our contributors – some quite well-versed in their field – work for free at present, and we publish weekly on the web.

The lesson I’ve learned there is that new media forces journalism to be either hyperlocal or (like my work) broad-based in its appeal, since visitors may be browsing the magazine down the hall or on the other side of the world. And as my friends and I have watched some more well-funded publications like Culture11 go under, we’ve remarked that publishing online with no budget has its benefits; you can’t really go under for lack of funds. And small magazines have never really made any money, have they?

Second, I purchased a Kindle a few weeks ago and have slowly come to believe that this little device may just save journalism completely. According to a recent article in Business Insider, it costs the New York Times about twice as much to print and deliver the newspaper as it would to send each of its subscribers a Kindle. Though it costs about the same to subscribe to magazines on the Kindle as it does in print (The New Yorker is $40 per year for the print edition, and $36 for the Kindle edition), because you’re paying $3 monthly instead of a lump sum, it feels like less. And the overhead for the magazine is obviously much less, since everything is delivered wirelessly.

For sheer efficiency and lack of overhead, the Kindle wins out: for flexibility, online publishing just works.

Blog author: jballor
posted by on Wednesday, May 16, 2007

New postal rates went into effect yesterday, but the biggest impact of the new rates and policies hasn’t yet been felt.

A new set of policies governing the delivery of magazines through the mail has been postponed until July. That’s a bit of needed good news for small magazines that will face rather hefty price increases.

The increases have even got The Nation’s Katrina vanden Heuvel complaining that “the Postal Service is a monopoly.”

Maybe it’s time for magazines that can’t afford to meet the new rates without untenable price hikes or layoffs (or both) to consider alternative delivery methods.

One option would be to go to a completely digital format, like Salon or Slate.

Another might be to partner with groups other than the Postal Service that already deliver to customer’s doors. The latter might be local delivery people who contract for daily or weekly newspapers.

It might be in the interests of both parties to partner up or combine their delivery efforts, in the same way that papers like The Wall Street Journal or the New York Times are delivered nationally.

Perhaps the local newspapers could get a boost to their profits by charging a small fee to deliver the magazines along with their daily routes.

Update: Much more on the postage increase at the Logos blog.