In The New Republic, historian Jackson Lears explores the transition from 19th-century communitarianism to 20-century capitalist boosterism in Mormon culture:
The assumption behind much of the “Mormon moment” chatter is that Mormons are especially suited for success in the brave new world of unregulated capital: tanned, rested, and ready. Their abstention from alcohol and caffeine keeps them healthy. Their self-discipline, stemming from missionary work and a strict code of personal morality, strengthens their capacity to compete in a global marketplace. Their attachment to family and community insulates them from the market’s worst abrasions. Their zeal for education in science and technology gets them first-class seats on the cyber-express. And their organizational genius makes them the ideal candidates to steer the lean, mean neo-liberal corporation through the storm-tossed business cycles ahead.