Posts tagged with: PepsiCo

ss_101382800Taking advantage of every Super Bowl XLIX opportunity to empty a sack full of football tropes, Green America unleashed an email this week, seeking your writer’s help in pressuring Sabra Hummus to discontinue use of genetically modified organisms. The tasty product, distributed by Sabra Dipping Co., LLC and 50-percent owned by PepsiCo Inc., goes well with chips and soft drinks on game day but has raised the ire of anti-GMO activists Green America and the Interfaith Center on Corporate Responsibility. The Green America email reads:

Sabra Hummus is the official dip of the NFL and one of the major backers of Super Bowl XLIX. The Super Bowl is a huge marketing opportunity for Sabra to continue to misinform consumers by promoting its product as a healthy alternative to traditional halftime snacks. The reality is quite different – Sabra hummus is laden with GMOs. It doesn’t matter if your favorite team isn’t playing, or if you are not a big fan of football. This is an important time to speak up and tell Sabra to score a touchdown by removing GMOs.

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When New York City Mayor Michael Bloomberg issued his diktat against 20-ounce soft drinks earlier this year, the negative public outcry was tremendous.

Now comes the Interfaith Council on Corporate Responsibility with proxy shareholder resolutions aimed at PepsiCo, the parent company of Pepsi Cola, Tropicana, Quaker Oats, Frito Lay and Gatorade. At issue is PepsiCo’s freely acknowledged use of genetically modified organisms in several of its products.

Apparently the ICCR takes umbrage with GMOs and, by extension, PepsiCo’s use thereof. The ICCR proxy resolution calls for PepsiCo to label all products containing GMOs.

Trouble is ICCR fails to make its case against the use of GMOs other than a list of studies offering inconclusive evidence. Additionally, ICCR doesn’t provide any theological underpinnings for its objections other than the shareholders’ respective religious affiliations.

The ICCR proxy resolution prompted Paul Boykas, PepsiCo vice president of Global Public Policy and Federal Government Affairs, to respond in a detailed letter on March 19. In his letter, Boykas states: (more…)