Taking advantage of every Super Bowl XLIX opportunity to empty a sack full of football tropes, Green America unleashed an email this week, seeking your writer’s help in pressuring Sabra Hummus to discontinue use of genetically modified organisms. The tasty product, distributed by Sabra Dipping Co., LLC and 50-percent owned by PepsiCo Inc., goes well with chips and soft drinks on game day but has raised the ire of anti-GMO activists Green America and the Interfaith Center on Corporate Responsibility. The Green America email reads:
Sabra Hummus is the official dip of the NFL and one of the major backers of Super Bowl XLIX. The Super Bowl is a huge marketing opportunity for Sabra to continue to misinform consumers by promoting its product as a healthy alternative to traditional halftime snacks. The reality is quite different – Sabra hummus is laden with GMOs. It doesn’t matter if your favorite team isn’t playing, or if you are not a big fan of football. This is an important time to speak up and tell Sabra to score a touchdown by removing GMOs.