Here in Grand Rapids, we are awaiting the beginning of ArtPrize (Sept. 24-Oct. 12.) For those of us who live or work in the city, we are seeing signs of it: posters hung in coffee shop windows, artists installing pieces, restaurants adding waitstaff, and venues getting spit-shined. It’s a big deal: in 2013, ArtPrize brought in 400,000+ visitors to this city, an estimated $22 million in net growth and hundreds of jobs. Not too shabby for an event that didn’t even exist a few short years ago.
The genesis of ArtPrize was the mind of Rick DeVos, a man focused on entrepreneurship and starting conversations. DeVos started ArtPrize not as a way to bring money to his hometown (“a happy accident“), but because:
…his forays into tech startups had made him love the democracy of the Internet and the possibilities afforded by crowdsourcing. Why not a contest with an open call for artists and an open vote? “I was always intrigued with the X-Prize model,” he said, referring to the $10 million prize offered for private-sector space flight. “This whole idea of putting a big prize out there and then putting as few rules around it as possible, not trying to dictate what the outcome should look like.” The idea expanded from there, and in 2009, five months after he first announced it, ArtPrize opened to the public.