In addition to my post in late November about the textbook bubble (spurred by this post from AEI’s Mark Perry), the Atlantic‘s Jordan Weissmann joins the discussion, asking, “Why Are College Textbooks So Absurdly Expensive?” (also the title of his article). It is a good question, and one that highlights the danger of disconnecting the determination of prices from the subjective valuing of consumer demand. There is no competition, no free market, where students are required to buy only certain books for their classes at artificially inflated prices. Weissmann provides a helpful summary of Kevin Carey’s related Slate article as follows:
Academic Publishers will tell you that creating modern textbooks is an expensive, labor-intensive process that demands charging high prices. But as Kevin Carey noted in a recent Slate piece, the industry also shares some of the dysfunctions that help drive up the cost of healthcare spending. Just as doctors prescribe prescription drugs they’ll never have to pay for, college professors often assign titles with little consideration of cost. Students, like patients worried about their health, don’t have much choice to pay up, lest they risk their grades. Meanwhile, Carey illustrates how publishers have done just about everything within their power to prop up their profits, from bundling textbooks with software that forces students to buy new editions instead of cheaper used copies, to suing a low-cost textbook start-ups [sic] over flimsy copyright claims. (more…)
