While that may seem too obvious to mention, it’s surprising how many times that question is not given serious consideration. In the past this has been particularly true of poverty-reduction measures. Too often the solutions were judged mainly on motives and emotions rather than effectiveness. If the solution was proposed in a spirit of goodwill and generosity or if it made both the giver and receiver feel good, then why not try it?
Over the past few years, though, there has a been promising shift within poverty-fighting circles. A prime example is TOMS Shoes rethinking of its ‘buy one, give one’ model of helping the needy. The California-based company’s model of giving a pair of shoes to a child in need for ever pair bought by it’s customers has spawned copy-cats in various industries — from baby goods to solar panels. Yet as PRI notes,