Rosa’s Fresh Pizza in Philadelphia has now given away more than 10,000 slices of pizza, using a unique “pay-it-forward” system where “customers can pre-purchase $1 slices for those in need.”
The story is inspiring on a number of levels, illuminating the power of business to channel the best of humanity toward meeting complex needs in new and unexpected ways, often quite spontaneously.
The owner, Mason Wartman, left his job on Wall Street to start the restaurant, following his vocational aspirations and bringing a new product and service to this Philadelphia neighborhood. This is a great social benefit in and of itself, and yet the owner and his customers went further, responding to other signals in their community through generosity and innovation from the bottom up. As several homeless people in the video explain, the grace-filled approach of the business and its customers made a remarkable impact, giving them peace, encouragement, and empowerment. (more…)