But what drives technology? Many believe that pornography is the driving force behind adoption of particular technologies. Thus, says Slate television critic Troy Patterson, “Watching YouTube is far closer to consuming Internet pornography than staring at the television. … But then, all media culture has an increasingly pornographic feel, doesn’t it?”
Quite famously in the war between Betamax and VHS the latter won especially because the adult industry preferred it. If you’ve been around long enough, you probably remember that the very early home video rental stores were primarily responsible for driving Betamax out of the market. And those stores carried almost exclusively pornographic content.
Thus, the fact that pornographers preferred VHS rather than Betamax assured VHS of being the dominant home video technology.
Many are applying this argument to the current battle between Blu-ray and HD-DVD formats. These competitors want to bring high-definition content to the home theater on DVDs. The drives are expensive and the technology is new, so are we in a comparable position to the relationship between VHS and Betamax decades ago?
McKenna did a straw poll at AEE and “got the strange feeling that HD DVD has won the format war already, at least in the porn industry.” Meanwhile, Sony has announced that it will not allow XXX rated content in Blu-ray format. So in this case, it might not be so much pornographers choosing HD-DVD but rather Blu-ray excluding pornographers.
But a recent piece in Electronic Gaming Monthly (“Blue Steal: Is Blu-ray winning the high-def disc jam?” by Marc Camron, February 2007, 34-35) describes another aspect of the DVD format war: gaming. Michael Pachter, a Wedbush Morgan Securities Analyst, points out that the new PlayStation 3 comes with a Blu-ray drive included. Its main competitor, the Xbox 360, is compatible with an add-on HD-DVD drive that runs about $200.
“Blu-ray is in a better position because more people are interest in purchasing a PS3 than in purchasing a stand-alone HD-DVD player,” says Pachter. “That interest will continue for several years. That means that the studios will see a Blu-ray installed base much larger than the HD-DVD installed base, and they will ultimately be compelled to make the best economic decision, which is to support Blu-ray.”
At the time Camron wrote his piece, the news hadn’t dropped yet about Sony’s ban of adult-rated content. But even so the Blu-ray has something going for it that Betamax didn’t: the PS3, which can now be marketed as the family-friendly gaming system because it’s Blu-ray drive won’t have hi-def DVD adult content.
We now know what format pornographers prefer. But the question remains, which one will parents prefer?