Bozell’s Odd Understanding of Coercion
Acton Institute Powerblog

Bozell’s Odd Understanding of Coercion

According to the Church Report’s Jennifer Morehouse, Parents Television Council President L. Brent Bozell is renewing an argument for the FCC to require a la carte cable programming. “It’s time to let the market decide what it wants on cable programming,” says Bozell.

I’m sympathetic to this view. I would prefer the option to be able to pick and choose which cable channels I pay for and get access to, instead of having to decide on subscription levels which include a lot of channels I’m not interested in.

But here’s where Bozell loses me: “Families, according to Bozell, have to pay for dozens of channels they do not watch and find offensive.” They only have to pay for them if they choose to have cable TV. Families make clear which of their desires are more powerful when they are willing to “subsidize some of the most graphic content imaginable” rather than forego cable television.

The market in this sense is working, as it is illustrating that cable consumers do not have sufficiently high interest to make it worthwhile for cable providers to respond and offer a la carte services. The problem with the cable market in the end is not that cable providers aren’t being required to offer a la carte, but that there is a lack of competition in local markets, although that is changing in a few places. Increased competition might make offering a la carte services more of a realistic option to give particular providers a competitive edge.

So, in my case, for instance, my desire for a la carte is not stronger than my desire for cable television/cable internet as it is now (although I do only get the lowest “basic” level of programming). I think this is probably representative of the position of many of the cable consumers Bozell is talking about. In no way, however, am I being forced to “subsidize the cable industry’s raunch.”

More on families and parenting in an age of technology later today.

Jordan J. Ballor

Jordan J. Ballor (Dr. theol., University of Zurich; Ph.D., Calvin Theological Seminary) is director of research at the Center for Religion, Culture & Democracy, an initiative of the First Liberty Institute. He has previously held research positions at the Acton Institute and Vrije Universiteit Amsterdam, and has authored multiple books, including a forthcoming introduction to the public theology of Abraham Kuyper. Working with Lexham Press, he served as a general editor for the 12 volume Abraham Kuyper Collected Works in Public Theology series, and his research can be found in publications including Journal of Markets & Morality, Journal of Religion, Scottish Journal of Theology, Reformation & Renaissance Review, Journal of the History of Economic Thought, Faith & Economics, and Calvin Theological Journal. He is also associate director of the Junius Institute for Digital Reformation Research at Calvin Theological Seminary and the Henry Institute for the Study of Christianity & Politics at Calvin University.