The Christian Publishing Market
Acton Institute Powerblog

The Christian Publishing Market

Some notes from a talk by Sally E. Stuart, author of The Christian Writers Market Guide:

  • Publisher blogs are increasingly prevalent (for example, IVP).
  • Authors are sometimes expected to provide fully developed marketing plans.
  • “Secular” has become a pejorative term, now the preferred term is “General.”
  • There is a move toward digital publication and dissemination, due to competition, postage, printing costs.
  • Christian booksellers are facing stiff competition with decreasing margins, in part because Christian books are becoming popular in mainstream outlets like Barnes & Noble, Amazon, and Wal-Mart.
  • Only 44% of Protestants read Christian magazines, which themselves only make up 21% of the magazine reading of the average Protestant.
  • Christian publishing is the only publishing segment that has been growing in recent years (it is roughly 5-10 percent of the overall market).

Jordan J. Ballor

Jordan J. Ballor (Dr. theol., University of Zurich; Ph.D., Calvin Theological Seminary) is director of research at the Center for Religion, Culture & Democracy, an initiative of the First Liberty Institute. He has previously held research positions at the Acton Institute and Vrije Universiteit Amsterdam, and has authored multiple books, including a forthcoming introduction to the public theology of Abraham Kuyper. Working with Lexham Press, he served as a general editor for the 12 volume Abraham Kuyper Collected Works in Public Theology series, and his research can be found in publications including Journal of Markets & Morality, Journal of Religion, Scottish Journal of Theology, Reformation & Renaissance Review, Journal of the History of Economic Thought, Faith & Economics, and Calvin Theological Journal. He is also associate director of the Junius Institute for Digital Reformation Research at Calvin Theological Seminary and the Henry Institute for the Study of Christianity & Politics at Calvin University.