The mannequinism of the ONE Campaign
Acton Institute Powerblog

The mannequinism of the ONE Campaign

The difference in perspective from the ONE Campaign and directly responsible charitable efforts is summed up in the first two sentences from this article in Christianity Today:

“Eighteen-year-old Lauren Tomasik had a vision. This Wheaton Academy senior wanted to see her Christian high school raise $75,000 to build a medical clinic in Zambia to combat HIV/AIDS. And she wanted the money to come from the pockets of her 575 fellow students.”

The “We don’t want your money, we just want your voice,” mantra of the ONE Campaign, besides being disingenuous, undermines the kind of motivation for personal action shown in these Christian high schoolers’ effort.

Alumna Natalie Gorski gets at this when she says, “How awesome a God we have. He was able to use us as his instruments and say, ‘Look at what I did through Wheaton Academy. I can do that all over the United States.'”

The difference in attitudes is perfectly displayed in this Ad Council campaign on Youth Civic Engagement, revolving around the slogan, “Fight Mannequinism.” You may have seen one of these on TV, like the ad where a bunch of people stand around looking at a piece of trash laying next to a garbage can, talking about how terrible it is that someone just left it there.

“Don’t just take a stand. Act.”

One of the bystanders says, “Man, I’m like this close to throwing it away myself.” When their voices reach a crescendo, a passerby simply sees the trash, walks over, picks it up, throws it away, and keeps moving. A voiceover at the end says, “Don’t just take a stand. Act.”

While the ad campaign is aimed at voter participation, I think it speaks just as well to the difference in attitudes behind government lobbying like the ONE campaign and personal charitable activity. We could all stand around talking about how terrible the AIDS epidemic is and asking someone else (e.g. the government) to do something about it. Or we could act ourselves, like the students at Wheaton Academy have done, and be God’s instruments of charity.

Jordan J. Ballor

Jordan J. Ballor (Dr. theol., University of Zurich; Ph.D., Calvin Theological Seminary) is director of research at the Center for Religion, Culture & Democracy, an initiative of the First Liberty Institute. He has previously held research positions at the Acton Institute and Vrije Universiteit Amsterdam, and has authored multiple books, including a forthcoming introduction to the public theology of Abraham Kuyper. Working with Lexham Press, he served as a general editor for the 12 volume Abraham Kuyper Collected Works in Public Theology series, and his research can be found in publications including Journal of Markets & Morality, Journal of Religion, Scottish Journal of Theology, Reformation & Renaissance Review, Journal of the History of Economic Thought, Faith & Economics, and Calvin Theological Journal. He is also associate director of the Junius Institute for Digital Reformation Research at Calvin Theological Seminary and the Henry Institute for the Study of Christianity & Politics at Calvin University.