Apple Watch: Forbidden Fruit?

by Jordan J. Ballor • March 13, 2015

Over at Think Christian today I examine some of the moral implications surrounding the announced release of the new Apple Watch.

In the background of my thinking was a TEDxPuget Sound talk by Simon Sinek that focuses on identifying the “why” of organizations. It’s important to ask the “why” of our consumption as well, which is why I want to know of moral justifications for purchasing something like a $10,000 gold Apple Watch.

Please pass along your suggestions in the comments section.

Jordan J. Ballor

Jordan J. Ballor (Dr. theol., University of Zurich; Ph.D., Calvin Theological Seminary) is director of research at the Center for Religion, Culture & Democracy, an initiative of the First Liberty Institute. He has previously held research positions at the Acton Institute and Vrije Universiteit Amsterdam, and has authored multiple books, including a forthcoming introduction to the public theology of Abraham Kuyper. Working with Lexham Press, he served as a general editor for the 12 volume Abraham Kuyper Collected Works in Public Theology series, and his research can be found in publications including Journal of Markets & Morality, Journal of Religion, Scottish Journal of Theology, Reformation & Renaissance Review, Journal of the History of Economic Thought, Faith & Economics, and Calvin Theological Journal. He is also associate director of the Junius Institute for Digital Reformation Research at Calvin Theological Seminary and the Henry Institute for the Study of Christianity & Politics at Calvin University.

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