New player in the console wars
Religion & Liberty Online

New player in the console wars

I’ve discussed previously the complex interrelationships between the next-generation gaming consoles and hi-def DVD formats, especially as complicated by the pornification of culture and technology.

So far I’ve focused on the battle between Sony’s PS3 (paired with the Blu-ray format) and the Xbox 360 (paired with the HD-DVD format), and argued that the hi-def formats rather than the porn industry itself would act as a decisive influence.

In an recent Newsweek article, Brian Braiker conclusively exposes the vacuous nature of the often highly exaggerated claims about the influence of the porn industry on technology (HT: Constitutionally Correct). He rightly wonders,

If people aren’t buying adult DVDs in the numbers the “official” estimates suggest—and, in fact, if cable and free online porn is driving the demand for physical product even lower—how does it make sense that porn will be the deciding factor in the battle for supremacy between Blu-ray and HD-DVD formats?

It doesn’t make sense, and that’s why the “conventional wisdom” about the power of porn needs to be questioned. And there’s more and more reason to suppose that Blu-ray is beginning to turn the tide against HD-DVD, even though the latter is far more porn-friendly. New plans have also been announced about the release cheaper Blu-ray players from Funai Electric Co. Ltd and from Sony later in 2007, increasing the low-end competitiveness of the format.

There’s a good debate on video about the format wars here, which also addresses the question of porn’s influence. Tom Arnold, editor at Hollywood Reporter, raises the observation that neither format can win as long as both are readily available. In this way, the format wars can really be seen to mirror the “cola wars” of the 80’s between Pepsi and Coke. If the market is large enough, perhaps it can support multiple formats, brands, or flavors. Arnold also said, “Porn is not the driver.”

But beyond the issue of the influence of porn on the format war, and its indirect impact on the next-gen console conflict, the dichotomy of the PS3 vs. Xbox 360 also needs to be adjusted. The fact is that Nintendo’s Wii is an important and powerful player in the console gaming market. This despite the accusations leveled by some that the Wii is not truly “next-gen” because it displays at 480p resolution (which qualifies only as “enhanced” and not “high” definition). But this past February saw the Wii dominate both the PS3 and the Xbox 360 in sales.

So, assuming that the Wii doesn’t suffer from the attempt by a Christian group to label it a “portal to porno” because of the potential to access adult content through its connection to the Internet, the next-gen console contest is officially a three horse race.

Internet access is a feature shared by the other next-gen consoles too, and despite the rather unfriendly response from the gaming community to ThePornTalk.com’s message, I see it as a praiseworthy and well-meant attempt to inform parents about the reality of technological advances. It certainly is true parents often are unaware of the potential content and capabilities of game consoles.

Jordan J. Ballor

Jordan J. Ballor (Dr. theol., University of Zurich; Ph.D., Calvin Theological Seminary) is director of research at the Center for Religion, Culture & Democracy, an initiative of the First Liberty Institute. He has previously held research positions at the Acton Institute and Vrije Universiteit Amsterdam, and has authored multiple books, including a forthcoming introduction to the public theology of Abraham Kuyper. Working with Lexham Press, he served as a general editor for the 12 volume Abraham Kuyper Collected Works in Public Theology series, and his research can be found in publications including Journal of Markets & Morality, Journal of Religion, Scottish Journal of Theology, Reformation & Renaissance Review, Journal of the History of Economic Thought, Faith & Economics, and Calvin Theological Journal. He is also associate director of the Junius Institute for Digital Reformation Research at Calvin Theological Seminary and the Henry Institute for the Study of Christianity & Politics at Calvin University.