Acton Institute Powerblog

New Player in the Console Wars

Share this article:
Join the Discussion:

I’ve discussed previously the complex interrelationships between the next-generation gaming consoles and hi-def DVD formats, especially as complicated by the pornification of culture and technology.

So far I’ve focused on the battle between Sony’s PS3 (paired with the Blu-ray format) and the Xbox 360 (paired with the HD-DVD format), and argued that the hi-def formats rather than the porn industry itself would act as a decisive influence.

In an recent Newsweek article, Brian Braiker conclusively exposes the vacuous nature of the often highly exaggerated claims about the influence of the porn industry on technology (HT: Constitutionally Correct). He rightly wonders,

If people aren’t buying adult DVDs in the numbers the “official” estimates suggest—and, in fact, if cable and free online porn is driving the demand for physical product even lower—how does it make sense that porn will be the deciding factor in the battle for supremacy between Blu-ray and HD-DVD formats?

It doesn’t make sense, and that’s why the “conventional wisdom” about the power of porn needs to be questioned. And there’s more and more reason to suppose that Blu-ray is beginning to turn the tide against HD-DVD, even though the latter is far more porn-friendly. New plans have also been announced about the release cheaper Blu-ray players from Funai Electric Co. Ltd and from Sony later in 2007, increasing the low-end competitiveness of the format.

There’s a good debate on video about the format wars here, which also addresses the question of porn’s influence. Tom Arnold, editor at Hollywood Reporter, raises the observation that neither format can win as long as both are readily available. In this way, the format wars can really be seen to mirror the “cola wars” of the 80’s between Pepsi and Coke. If the market is large enough, perhaps it can support multiple formats, brands, or flavors. Arnold also said, “Porn is not the driver.”

But beyond the issue of the influence of porn on the format war, and its indirect impact on the next-gen console conflict, the dichotomy of the PS3 vs. Xbox 360 also needs to be adjusted. The fact is that Nintendo’s Wii is an important and powerful player in the console gaming market. This despite the accusations leveled by some that the Wii is not truly “next-gen” because it displays at 480p resolution (which qualifies only as “enhanced” and not “high” definition). But this past February saw the Wii dominate both the PS3 and the Xbox 360 in sales.

So, assuming that the Wii doesn’t suffer from the attempt by a Christian group to label it a “portal to porno” because of the potential to access adult content through its connection to the Internet, the next-gen console contest is officially a three horse race.

Internet access is a feature shared by the other next-gen consoles too, and despite the rather unfriendly response from the gaming community to ThePornTalk.com’s message, I see it as a praiseworthy and well-meant attempt to inform parents about the reality of technological advances. It certainly is true parents often are unaware of the potential content and capabilities of game consoles.

Jordan J. Ballor Jordan J. Ballor (Dr. theol., University of Zurich; Ph.D., Calvin Theological Seminary) is a senior research fellow and director of publishing at the Acton Institute for the Study of Religion & Liberty, where he also serves as executive editor the Journal of Markets & Morality. He is author of Get Your Hands Dirty: Essays on Christian Social Thought (and Action) (Wipf & Stock, 2013), Covenant, Causality, and Law: A Study in the Theology of Wolfgang Musculus (Vandenhoeck & Ruprecht, 2012) and Ecumenical Babel: Confusing Economic Ideology and the Church's Social Witness (Christian's Library Press, 2010), as well as editor of numerous works, including Abraham Kuyper Collected Works in Public Theology. Jordan is also associate director of the Junius Institute for Digital Reformation Research at Calvin Theological Seminary. He has authored articles in academic publications such as The Journal of Religion, Scottish Journal of Theology, Reformation & Renaissance Review, and Journal of Scholarly Publishing, and has written popular pieces for newspapers including the Detroit News, Orange County Register, and The Atlanta Journal-Constitution. In 2006, Jordan was profiled in the book, The Relevant Nation: 50 Activists, Artists And Innovators Who Are Changing The World Through Faith. Jordan's scholarly interests include Reformation studies, church-state relations, theological anthropology, social ethics, theology and economics, and research methodology. Jordan is a member of the Christian Reformed Church in North America (CRCNA), and he resides in Jenison, Michigan with his wife and three children.

Comments