It’s been at least a few months since I admitted abandoning all of my principles and ethics in favor of rolling around in great piles of filthy Exxon lucre, and I’ll be honest with you here – I haven’t even gotten so much as a thank you note from Rex Tillerson. Meanwhile, Al Gore appears to have offset his carbon emissions by planting a forest of magical money trees, and it’s HARVEST TIME, BABY!
Not too long ago, a premier ad agency wouldn’t touch a campaign warning about the effects of global warming, fearing backlash from the automakers and oil companies that keep Madison Avenue’s lights on. But now one of the most hotly contended pitches out there is for the Alliance for Climate Protection, the organization formed last year by Al Gore.
Four elite agencies — Crispin Porter & Bogusky, Bartle Bogle Hegarty, the Martin Agency and Y&R — are squaring off for the business and are expected to present to the former vice president himself early next month, according to executives familiar with the review. The budget for the “historic, three-to-five-year, multimedia global campaign,” as the request for proposals puts it, is contingent on how much money the alliance raises. Media spending will likely be more than $100 million a year.
So the next time you hear about all the millions of dollars being funneled to climate change skeptics, keep in mind that those puny millions are going up against a half-billion dollars in advertising alone on the other side of the issue. Heck, if I were really in this for cash, I’d be as hysterical as James Hanson…