Acton Institute Powerblog

Men Without Chests

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AFP/File Photo

In the spirit of C. S. Lewis’ classic The Abolition of Man becoming available online, I pass along this story:

Macho man is an endangered species…fashion industry insiders say.

A study along these lines led by French marketing and style consultants Nelly Rodi was unveiled to Fashion Group International during a seminar Tuesday on future strategy for the fashion industry in Europe.

Asks Pierre Francois Le Louet, the agency’s managing director, “We are watching the birth of a hybrid man. … Why not put on a pink-flowered shirt and try out a partner-swapping club?”

We’re waiting for confirmation whether the study actually examined any men outside the borders of France.

Jordan J. Ballor Jordan J. Ballor (Dr. theol., University of Zurich; Ph.D., Calvin Theological Seminary) is a senior research fellow and director of publishing at the Acton Institute for the Study of Religion & Liberty. He is also a postdoctoral researcher in theology and economics at the VU University Amsterdam as part of the "What Good Markets Are Good For" project. He is author of Get Your Hands Dirty: Essays on Christian Social Thought (and Action) (Wipf & Stock, 2013), Covenant, Causality, and Law: A Study in the Theology of Wolfgang Musculus (Vandenhoeck & Ruprecht, 2012) and Ecumenical Babel: Confusing Economic Ideology and the Church's Social Witness (Christian's Library Press, 2010), as well as editor of numerous works, including Abraham Kuyper Collected Works in Public Theology. Jordan is also associate director of the Junius Institute for Digital Reformation Research at Calvin Theological Seminary.


  • They’re the metro-sexuals — and they’re too “gay” to ever fully replace Marlboro Man.

    But my wife thinks I look great in a pink shirt; I think so too — and most manly men AND women do look good in pink.

    Nice Klaun picture.

  • tz

    I wonder what clowns will now have to wear to look different. Or perhaps they will just have to carry balloon animals to show their trade.

    There was the blue-jean as fashion statement, then the further work-clothing “grunge”.

    Maybe they could combine metro-macho – a leather cap and jacket in pink.

    Society has decayed far when shocking pink isn’t.

    And the problem may not yet be men without chests as much as men without sense.

  • Lincoln

    Oh, come off it, most high fashion is virutally unwearable. Most women wouldn’t be caught dead in the majority of costumes that parade down a catwalk, either. Why just pick on the men?