Acton Institute Powerblog

The Duck Commander’s Business as Mission

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Taking a look at these videos will give you a pretty good idea of what the Duck Commander’s mission is. You’ll see how the popular A&E series Duck Dynasty, focusing on the lives of the Duck Commander products, embodies a vision of business as mission on a variety of levels. As Phil puts it, “we all are preachers.”

Here’s Phil Robertson, the Duck Commander, describing his journey to faith in Jesus Christ:

http://www.youtube.com/watch?v=7KwrmlTPI8w

Here’s the Duck Commander on the origins of his entrepreneurial enterprise:

http://www.youtube.com/watch?v=PXVCzo6M640

And finally, here’s the Duck Commander highlighting the TV series as a vehicle for living out the gospel:

Jordan J. Ballor Jordan J. Ballor (Dr. theol., University of Zurich; Ph.D., Calvin Theological Seminary) is a senior research fellow and director of publishing at the Acton Institute for the Study of Religion & Liberty. He is also a postdoctoral researcher in theology and economics at the VU University Amsterdam as part of the "What Good Markets Are Good For" project. He is author of Get Your Hands Dirty: Essays on Christian Social Thought (and Action) (Wipf & Stock, 2013), Covenant, Causality, and Law: A Study in the Theology of Wolfgang Musculus (Vandenhoeck & Ruprecht, 2012) and Ecumenical Babel: Confusing Economic Ideology and the Church's Social Witness (Christian's Library Press, 2010), as well as editor of numerous works, including Abraham Kuyper Collected Works in Public Theology. Jordan is also associate director of the Junius Institute for Digital Reformation Research at Calvin Theological Seminary.

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