After hearing about an established Christian publisher recently launching an official blog for their products, I did some thinking about the relationship between the traditional publication outlets and social media.
I’m sure that traditional publishers have a relatively large budget for print advertising, but it seems that they are very slow to hire professionals to do serious social media work, blogging, and online advertising. This seems true at least in the academic markets and relative to their print marketing outreach. And the blogs that publishers do have are usually not very good, although there are exceptions.
