Reading this profile of UPS’s “Mr. Peak,” Scott Abell, is an enlightening exercise, particularly after the close of this holiday season. Mr. Peak is the guy in charge of making sure that the thing you ordered the Friday before Christmas gets there by Christmas Eve. Or as Devin Leonard puts it, “It’s become so easy for people to shop via computers and smartphones that they frequently delay their purchases until the last minute. Mr. Peak’s job, in effect, is to fulfill the Internet’s promise of instant gratification.”
In my Christmas commentary, I wondered about what a civilization organized around the principle of instant gratification might look like. It wasn’t a pretty picture: “A society that sows the gratification of its material desires everywhere and always, without limitations of rest or Sabbath, will reap a harvest of barbaric sensualism.”
If the Internet promises instant gratification, is the world wide web a force for barbarism rather than civilization? No, but perhaps only if we are willing and able to adjust our expectations. The civilized thing to do might be to order your Christmas presents with more than a few hours to spare. It would certainly make life a bit easier on Mr. Peak. He had a pretty rough season this year.
Mr. Peak “tries to get his family to avoid Internet shopping altogether after Thanksgiving. ‘I’m not going to tell them not to shop,’ he says. ‘But I tell them that they should do it early. Early’s better.'”