Posts tagged with: print

In the midst of declining revenues, increased competition from digital sources of information, and new costs associated with distribution, a number of print magazines have launched in recent months. This is noteworthy, in part because it attests to a disruption in the narrative of digital progress that sees print as an obsolete medium.

The New York Post reported that magazine advertising revenues were down 21.5% in the first quarter of 2009 (compared with Q12008). Here’s a rundown of some notable publications that have launched within the past year or so, right in the thick of this downturn:

  • Bible Study Magazine, published by Logos Research Systems, appears six times per year. The magazine is a complement to Logos’ powerful Libronix software, which is geared toward engagement with biblical, linguistic, and theological resources in digital form. As the magazine’s name indicates, the focus is on providing resources and guidance for engagement with the biblical text. This is a most worthy pursuit. Dietrich Bonhoeffer once wrote, “We must once again get to know the Scriptures as the reformers and our forebears knew them. We must not shy away from the work and the time required for this task.” Bible Study Magazine is a great place to start.
  • We’ve had a guest contribution from an associate editor of a promising publication published by Cardus. As the publication of a non-profit, Comment represents one avenue for the survival of print media, in the sense that it is not dependent solely on breaking even for survival. It is underwritten and subsidized as part of the larger mission of Cardus. The folks behind Comment have done a good job using the power of both print and digital media (including social networking) to promote and disseminate their product.
  • The Purpose Driven Connection is another non-profit print publication that is connected to a larger digital world. Rick Warren’s ministry launched PDC this year in part as a way to connect people to the larger Purpose Driven website. But the magazine itself is full of features, including a mix of new and repurposed content.
  • My own denomination, the CRC, has an office which launched a new web publication called Justice Seekers. The layout mimics a traditional print publication, and the email notice about the magazine also noted that it is available in print, although for a number of reasons it seems clear that digital delivery is the main concern.
  • Townhall.com also recently put out a new print publication, which represents a move from the digital back to print, Townhall magazine.

Each of these projects represents in its own way the possibilities for ongoing usefulness of the print medium, whether as a complement or a secondary alternative to some kind of digital offering. All of the above except for Bible Study Magazine are offered by some kind of non-profit, and this may represent a signal about the future of print media.

Indeed, non-profits still have an option for print delivery that’s unavailable to traditional publishers, and that’s an alternative pricing structure for USPS delivery. This can lead to a significant advantage, as in the past rates have gone up for regular publishers while decreasing for non-profits. The differentiation of rates is one way politically to provide a competitive advantage for non-profit print publications.