In discussions of political issues, the American public is too often described in a binary format: Left/Right, Republican/Democrat, Red State/Blue State. But a new survey by the Pew Research Center takes a more granular look at our current political typology by sorting voters into cohesive groups based on their attitudes and values:
Partisan polarization – the vast and growing gap between Republicans and Democrats – is a defining feature of politics today. But beyond the ideological wings, which make up a minority of the public, the political landscape includes a center that is large and diverse, unified by frustration with politics and little else. As a result, both parties face formidable challenges in reaching beyond their bases to appeal to the middle of the electorate and build sustainable coalitions.
The new typology has eight groups: Steadfast Conservatives, Business Conservatives, Solid Liberals, Young Outsiders, Hard-Pressed Skeptics, Next Generation Left, Faith and Family Left, and Bystanders. (See addendum below for descriptions of each group.)
Pew Research’s most recent report uses cluster analysis to sort people into these eight groups based on their responses to 23 questions covering an array of political attitudes and values. Here are a few of the interesting highlights from the report: